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Main Line Today's blog for the discerning consumer
Feb 15, 2010
04:05 PM
Shop Talk

Heaven Sent

By Tara Behan
Photo by Andrew Kahl
Heaven Sent

When Julia Brufke-Wenger’s daughters dragged her into Heavenly Couture in Laguna Beach, Calif., she experienced a serious case of sticker shock. It’s not that the prices were too high—they were too low. Everything in the store was $17.95 or less. “We left that day with a lot of clothes,” says Brufke-Wenger, a financial advisor from Valley Forge.

It was enough to convince her to launch Heavenly Couture on the East Coast, along with her daughters, of course: 24-year-old Martha, a Drexel University and Villa Maria Academy graduate; Julie Grace, a 21-year-old American University and Bishop Shanahan High School alum; Sarah, who’s 16 and attends Bishop Shanahan; and Carly, a 14-year-old Academy of Notre Dame student. The store launched last summer in Ocean City and Margate, N.J. Its first Main Line location opened in Paoli this past November. “The clothes literally flew out the door,” says Brufke-Wenger.

Heavenly Couture targets females in their teens up to age 30. Inventory includes skinny jeans, jackets, dresses, velour sweats, hats, belts and jewelry. “All of our friends love shopping here,” says Martha. “You can buy multiple things without ever feeling guilty.”

Paoli Shopping Center, 33 Leopard Road, Paoli, (610) 647-6474.

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About This Blog

Tara Behan, Senior Editor

When I'm not in front of the computer, chances are you’ll find me engaged in some serious retail therapy along the Main Line. With Shop Talk, my goal is to provide the latest on store openings, products, sales, trunk shows and more. I'll also delve into the local spa and beauty scene. Have a favorite boutique, salon or spa? E-mail me at tbehan@mainlinetoday.com.

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