Main Line Today's blog for the discerning consumer
Oct 30, 2009
03:22 PM
Simply Marvelous
By Tara Behan
After months of watching customers knock over clothing displays in her small boutique, Ruth Krass knew it was time to expand. Conveniently enough, she’s moved her Bedazzled Boutique just a few storefronts down from its original location at the Shoppes of Springton Point in Newtown Square.
The new 3,000-square-foot space has allowed Krass to build upon an impressive inventory that includes the designer lines Elizabeth & James, Theory, Adam and Nicole Miller, along with Alice + Olivia cocktail dresses, Badgley Mischka gowns and more. (Krass recently dressed a client for the Emmy Awards.) And for style-conscious prom-goers, Bedazzled is still the place to go.
Krass opened the boutique in 2006 with her husband, Victor. Their daughter, Sabrina, recently joined her parents in the business. “This truly is a family affair,” Krass says. “One of us is always here.”
Sabrina has been dubbed the “Jean Queen” for her ability to pick the perfect size, brand and style for her clients. Bedazzled stocks 18 designer labels—names like Current/Elliott, 1921, William Rast and Not Your Daughter’s Jeans. Alterations are free.
The boutique also has jewelry, Carlos Falchi and Botkier handbags, Pasotti umbrellas, and Love Notes scarves. “Since we opened the store three years ago, we’ve had a following,” says Krass. “Now many of our customers are friends.”
218 S. Newtown Street Road, Newtown Square; (610) 359-1707, bedazzledboutique.com
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Tara Behan, Senior Editor
When I'm not in front of the computer, chances are you’ll find me engaged in some serious retail therapy along the Main Line. With ShopTalk, my goal is to provide the latest on store openings, products, sales, trunk shows and more. I'll also delve into the local spa and beauty scene. Have a favorite boutique, salon or spa? Email me at tbehan@mainlinetoday.com.
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