Tiffin Opens in King of Prussia
The first franchise location of the Indian restaurant opened in Valley Forge Shopping Center on June 8.
Photos courtesy of Tiffin
The first franchisee is Rajesh Byanjankar, a 9-year veteran of Tiffin and one of its first employees.
“We started to see a pattern several years ago as former Tiffin employees would open their own restaurants. It occurred to me I'd rather turn my employees into partners instead of competitors," says Tiffin founder and CEO Munish Narula. "The experience Rajesh brings to the first Tiffin franchise is enormously valuable and helps assure its success."
"This is a great opportunity for me to build my own business based on my nine years of training at various new Tiffin locations," says Rajesh.
The meteoric success of Tiffin since its opening in 2007 is reflected not only by its own growth to nine locations throughout Philadelphia and neighboring Pennsylvania and New Jersey suburbs, but also the spike in competitors in the once-marginal Indian cuisine category. Today, there are more than 50 Indian restaurants operating in the same geographical area as Tiffin.
Narula is proud of the proliferation, some founded by former employees, others by his pioneering work. Tiffin’s standards have raised the bar in this fast-emerging ethnic specialty cuisine, he says.
To prepare for regional, and eventually national, expansion, Narula has devoted the past year to upgrading the ordering technology and delivery scheduling protocols to reduce wait times.
Tiffin became one of the first Indian restaurants in the United States to publish detailed nutritional information on all its menu items, as required of restaurant chains of more than 20 units. Narula expects Tiffin growth to ramp up rapidly over the next 18 months.
254 W. Dekalb Pike, King of Prussia, (484) 231-8128, www.tiffin.com.