Local Fashionista: Bedazzled Boutique's Ruth Krass

She's on-trend for spring fashion and backs the area's most expansive jean collection. Find out what other fashion tricks Krass has up her designer sleeve.



Ruth Krass, Newtown Square
Owner of Bedazzled Boutique in Newtown Square

Personal style: “Classic, with a slight edge.”

Favorite designers: “Bailey44, Elizabeth and James, and Alice + Olivia for sportswear. I like AG, 7 For All Mankind, Hudson and J Brand for jeans. Stuart Weitzman and Frye for shoes. For eveningwear, I like Marchesa, Carmen Marc Valvo and Theia.”

Spring clothing trends she’s into now: “Classic looks with touches of gold and fun, pastel colors.”

She’s a: Lover of shoes, clothes and accessories. “All of the above.”

Style icon: Jennifer Aniston. “She never looks like she’s trying too hard. Her looks fit any situation, from jeans to designer gowns on the red carpet.”

Go-to casual outfit for a Saturday out: “An oversized silk Equipment blouse with skinny jeans.”

Go-to outfit for a Saturday night out: “A little black dress by Nicole Miller.” 

Must-have splurge: “A Chanel handbag.”

Must-read fashion blogs or magazines: “I read Women’s Wear Daily to keep up with the latest trends in women’s fashions. I also run and supervise the boutique’s social media sites on Twitter, Facebook, Instagram and Pinterest.”

Favorite Main Line boutiques: “I really don’t shop at any other boutiques other than Bedazzled. Our store is designed like a mini-department store. We have departments for makeup, skincare, jewelry, sportswear, eveningwear and shoes, plus the largest jean bar in the area.”

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