A dual workshop by Google, Get Your Business Online and Constant Contact
Randi Penfil, National Speaker for Google's Get Your Business Online program and Matthew Montoya, Product Trainer, Constant Contact
Every Contact Matters: The Value of your list All small business will admit that growing their list of contacts is important. But do they really know why?
Very few have ever taken the time to truly quantify the value of their list and the impact it can have on their bottom line.
In this session, you will learn how to:
- Calculate the value of your current list
- Make more money by improving your email marketing results
- How to use today's best practices in marketing to reach your organizations full potential
Reach Customers Online with Google
Learn how customers find your business online and how to promote your online presence using a free business listing, search engine optimization (SEO) techniques, and online advertising. We’ll introduce some tools that can help, including Google Analytics and Google Trends.
In this workshop we’ll discuss best practices for:
- Creating a free Google My Business listing, how to verify, edit and what's new
- Improving your website’s visibility in Google’s organic search results, on all devices
- Advertising your business on Google
Randi Penfil an official speaker for Google’s Get Your Business Online program has more than 20 years of experience helping small businesses and nonprofits improve their digital marketing
As a professional speaker and trainer, Randi has educated thousands of small businesses and entrepreneurs. Before joining Google’s Get Your Business Online team, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint.
Matthew Montoya from Constant Contact has crisscrossed the country over the last seven years to 46 states, helping, in person, over 12,00 small business to better understand how email marketing can effect growth and what design and automation mean to the bottom line. In his 17 years in marketing he’s worked on nearly every kind of marketing vehicle around, from print, broadcast, social, web and now email marketing, he’s seen and had a role in it all. His extensive background has helped these thousands of small businesses rethink their email marketing strategy to meet the demands of today's subscriber's expectations.