Video is the “currency” that counts in social and digital media. Facebook’s Mark Zuckerberg predicts that in a few short years, video will be the only content posted to Facebook, and one would assume, the rest of the social/digital world. This is because digital users (read: everyone) prefer video to text; video content delivers engagement. Fortunately, there are a number of features and platforms that enable the non-videographer to easily create video to promote businesses, products and organizations. Judith Lee provides a brief video how-to, and an overview of free or affordable tools for video creation.