Expert Design Tips: Jennifer Assetto of Ardmore’s In the Fringe Offers Design Advice

What's the biggest decorating faux pas? Window treatment guru Jennifer Assetto gives her take and shares her personal design secrets.



A well-dressed window can really make a room. No one knows that better than Jennifer Assetto, the custom window treatment guru behind Ardmore’s In the Fringe. “Window treatments serve to soften a space, and they definitely make a room more inviting,” says Assetto, who also creates bedding, tabletop accents and more. “They’re often overlooked—and they shouldn’t be.”

Personal decorating style: Old World elegance meets modern-day comfort and convenience. I’m a Gemini, so I like both extremes.

Favorite room in her house: My third-floor bathroom, which has an old clawfoot tub and massive potential to be transformed into a quiet retreat—if I can ever make time to redecorate.

Most prized possessions: A bronze-and-marble ballerina statue given to me by my grandmother and a super-comfortable club chair I found at an estate sale.

Designer who inspires her: David Easton. I’m in awe of his attention to detail in all aspects of a space, right down to the window treatments.

Color she couldn’t design without: Red.

Design elements she loves: Metallic finishes. I often use black or antique bronze metal rods for my window-treatment designs, or even nail heads on a cornice or an upholstered piece of furniture.

Favorite rooms to design: Small, intimate spaces. I enjoy the challenge of maximizing a small space through the use of color, built-ins, arrangement of furniture, and properly proportioned window treatments.

Biggest decorating faux pas:
Window treatments that are out of proportion to the other elements in a room.

Favorite project:
A house on Spruce Street in Philadelphia. One of the owners liked antiques, and the other had a preference for contemporary furnishings. I meshed the two styles.

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