Expert Design Tips: Jennifer Assetto of Ardmore’s In the Fringe Offers Design Advice
What's the biggest decorating faux pas? Window treatment guru Jennifer Assetto gives her take and shares her personal design secrets.
Photo by Jared Castaldi
A well-dressed window can really make a room. No one knows that better than Jennifer Assetto, the custom window treatment guru behind Ardmore’s In the Fringe. “Window treatments serve to soften a space, and they definitely make a room more inviting,” says Assetto, who also creates bedding, tabletop accents and more. “They’re often overlooked—and they shouldn’t be.”
Personal decorating style: Old World elegance meets modern-day comfort and convenience. I’m a Gemini, so I like both extremes.
Favorite room in her house: My third-floor bathroom, which has an old clawfoot tub and massive potential to be transformed into a quiet retreat—if I can ever make time to redecorate.
Most prized possessions: A bronze-and-marble ballerina statue given to me by my grandmother and a super-comfortable club chair I found at an estate sale.
Designer who inspires her: David Easton. I’m in awe of his attention to detail in all aspects of a space, right down to the window treatments.
Color she couldn’t design without: Red.
Design elements she loves: Metallic finishes. I often use black or antique bronze metal rods for my window-treatment designs, or even nail heads on a cornice or an upholstered piece of furniture.
Favorite rooms to design: Small, intimate spaces. I enjoy the challenge of maximizing a small space through the use of color, built-ins, arrangement of furniture, and properly proportioned window treatments.
Biggest decorating faux pas: Window treatments that are out of proportion to the other elements in a room.
Favorite project: A house on Spruce Street in Philadelphia. One of the owners liked antiques, and the other had a preference for contemporary furnishings. I meshed the two styles.
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