Shop Till You Drop
Boutiques of all types are delivering variety and hipness to the Main Line.
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Fresh Ayer Designer-chic fashions for plus-size women are in vogue at Fresh Ayer, which features everything from casual daywear to mother-of-the-bride fashions. You’ll also find pashminas, purses and jewelry priced from just $10 to $150.
Sizes range from 10/12 to 3x, allowing flexibility for those who need a smaller size on top and a larger size below (or vice versa). For many women, the best part about this customer-friendly shop is its abundance of plus-size designer denim: Six-plus
brands in several styles and washes are typically on hand. 100 E. Lancaster Ave., (610) 688-4933, freshayer.com.
Polished Spa & Boutique by Marina Tucked inside one of our favorite nail salons and spas, this tiny boutique makes the most of its close quarters. Owner Marina Selverian’s mom is the creative force behind many of the gorgeous pieces of jewelry— intricate and delicate works of art crafted with coral, turquoise, Swarovski crystals, pearls, jade and amethyst. If you love pretty lingerie but still long for the comforts of cozy cotton, search no further—Dana Passara’s unfussy but feminine line of Italian lingerie comes in cotton-silk blends, minimally adorned with ribbon and lace. Kobo soy candles, Latico handbags, imported serving trays from France, European diffusers, ornate picture frames and additional wearable trinkets from MADIS Jewels are among the other great finds. 221 Conestoga Road, Suite 100, (610) 688-4181.
South Moon Under Everyone knows that South Moon Under is one of the best places on the Main Line to score a hot bikini, even in the middle of winter. But it’s also one of the best places to find last-minute outfits and that tie-it-all-together belt, jacket or piece of jewelry. If you’re not sure what trends to follow these days, this is a good place to test the waters. Hot duds for fall include cropped swing jackets layered with high-waisted pencil skirts and ruffled, bold-colored tops by Ali Ro. Statement necklaces by David Aubrey and Yochi, with lots of stones and pearls, are perfect with a frilly top or even to dress up a simple turtleneck. For men, the trend is toward more casual looks—like Adidas track jackets worn over a graphic tee by RVCA, Obey or Tailgate; zip-up hoodies from Ben Sherman and Billabong; and fitted boot-cut jeans. 205 W. Lancaster Ave., Wayne; (610) 964-9064, southmoonunder.com.
Fashion Forte This new kid on the block delivers an unpretentious, low-pressure shopping experience, not to mention hip jeans and handbags for under $100. Shier ladies will appreciate styles that leave a little to the imagination in the skin department. You’re not going to find anything too way-out or dressy. But in keeping with the times, there are plenty of smart belts and pieces for layering, along with trendy, reasonably priced By Boe earrings (worn by Cameron Diaz), bags by Big Buddha, LinQ cotton tees and more. 129 E. Gay St., (610) 429-2998.
Malena’s Unique Boutique If you love vintage (and vintage-inspired) clothing and you’ve never been to Malena’s, you’re missing out. Gucci, Hermes, Louis Vuitton, Steady, Sourpuss, Bang Bang Baby and Nicole Rae Styer are just some of the names you’ll find. This season, size does matter: big, chunky jewelry is in. And while you might not be able to afford the brooches in the fashion magazines this fall, you can steal the look with a little help from Malena Martinez. Of course, not all of us can work our closets the way Martinez can, which is why her wardrobe consulting business (a deal at $50/hour) is taking off. Her mission: update, coordinate and eliminate—all within your budget and lifestyle. 145 W. Gay St., (610) 738-9952, malenasboutique.com.