Jennifer Opdahl

Owner and Designer, PowerBeads by Jen

Jen Opdahl


Jennifer Opdahl never imagined the good that could come out of misfortune. Eight years ago, she was recovering from a terrible cycling accident when a friend gave her a religious medallion. “It was a tangible piece of space to show that I wasn’t alone,” she recalls.

Afraid she might lose the medallion, Opdahl made it into a bracelet. Soon enough, she began making bracelets for friends, using found metals that had “great energy.” The owner of Chantilly Blue in Kennett Square spotted the bracelets and wanted to sell them. “I was taken aback,” recalls Opdahl. “At that point, it wasn’t even a line—it was something I was doing therapeutically,”

Other local boutiques expressed interest, and now PowerBeads by Jen is sold in 174 stores across the United States. Each bracelet is handmade in Opdahl’s Pocopson home. “Some of the beads have holistic meanings—strength, courage, prosperity and health,” Opdahl says, noting she sources metals from estate sales across the U.S., France, Canada and Italy.

Opdahl sells on QVC, where she’s appeared seven times, donating a portion of proceeds from select bracelets to local organizations like the Biden Foundation and the Kinney Center for Autism Education and Support. She also provides jobs for those with learning differences. “It’s really meaningful to me to empower and encourage other people through positivity and faith, whether it’s through my bracelets or helping local organizations,” says Opdahl.

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