Élan to Rebrand as Stile by Per Lei
The Newtown Square boutique will host a re-launch party on May 5.
Candice Caprice’s Newtown Square boutique, Élan, will soon rebrand as Stile by Per Lei. To celebrate the new name, which gives a nod to Caprice’s popular Media boutique Per Lei, the store will host a re-launch party on May 5.
“We felt that it would give a better sense of unity between the two stores,” says Olivia McConnell, store manager of Élan. “A lot of our clients come to us because they know that in addition to a nice shopping experience, we also offer personal styling. You get the whole experience. It’s a lot less overwhelming than going to the mall, and the selection is a little more unique.”
Customers can expect the same price points—most everything in the store is under $150—with the rebrand. “It’s the same store, the same style, it’s just a new name,” says McConnell.
Among the store’s chic looks are statement jeans and garments in spring colors, especially yellows and blues, plus plenty of separates. “Separates are really on-trend for the spring. We have a few coordinating tops and bottoms, which gives you the look of a jumpsuit, but you can also wear the pieces separately, so it’s super versatile,” says McConnell.
The party will take place from 10 a.m.-6 p.m. on May 5, complete with promotions, a raffle with purchase, food and champagne. Staff from Privé Salon & Style Bar will also be on hand offering mini blowouts and makeup tips.
3555 West Chester Pike, Newtown Square. (610) 356-3635.